Can design have a positive impact on a business? How do you grow a homegrown beer brewery and take it to retail?
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In episode 11 of Building A Brand, the branding process comes to an end, and now it’s time to launch the re-branded Hamilton Family Brewery to the public.
With all of the deliverables in Josh Hamilton’s hands, there’s one last thing Matthew and Ben have to get to him for the project to be complete – the brand style guide. This document will give guidelines for any future designers working with Hamilton Family Brewery on how to properly execute and iterate on the design work Blind has done. Since Josh creates a lot of his own merchandise, signage, and labeling, this document will be invaluable to him.
After the Brand style guide is delivered, Josh and his crew implement Blind’s work to change over the Tasting Room the night before revealing the new brand to their customers. In a party that feels more like a backyard barbecue than a fancy reveal, Josh and Crysten will showcase their new logo and branding to Hamilton’s community and launch the next phase in the brewery’s life. As Hamilton Family Brewery moves into the future, will Blind’s rebrand help them accomplish their business goals of preparing the brand for retail shelves? What will the public think of the change?
🎬 Episode breakdown:
00:38 – Previously on Building a Brand
02:37 – What is a Brand Style Guide?
03:11 – Why is a Brand Style Guide important?
04:14 – Launching the new branding
04:48 – The challenge of switching over the Tasting Room
06:00 – Josh gives Matthew and Ben a tour of the new Hamilton
08:49 – Josh and Crysten reveal the new logo
12:12 – Josh talks about flipping the switch on the brand
13:48 – Josh reminisces on how the reveal was received
14:27 – Going into retail
17:48 – A special message from Ben and Matthew about Building A Brand
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“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. Hamilton Family Brewery was founded in 2014 by husband and wife team Josh and Crysten Hamilton. In this series, we’ll give you a behind the scenes look at this process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.
Learn more about Hamilton Family Brewery:
#BuildingABrandShow #Beer #Brewery #GraphicDesign #BrandStrategy #Stylescapes #TheFutur
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