Making the Perfect Beer Commercial – Building A Brand, Ep 10

What is a brand video? What does the video production process look like behind the scenes? How do you create a commercial for a company? How do you tell a good story in a video? Why is music so vital to any great video? What is the link between music and emotion?

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More than ever, video is becoming one of the biggest parts of our daily lives. It educates and entertains us. So creating a brand video to live on a client’s website is a must. You need them to tell their story, and when they do, you’ll need just the right imagery and music to evoke the kinds of emotions in the viewer that will help them connect with the brand. On this episode of Building A Brand, the team at Blind will be putting together a brand video for Hamilton Family Brewery’s website. They’ll travel back out to the brewery to shoot interviews and b-roll, shoot beauty shots of the cans and beer back in Santa Monica, and then finish everything off with the cherry on top – Finding just the right music track.

🎬 Episode breakdown:
00:36 – Previously On
00:57 – On This episode
01:34 – Ben and Matthew explain the purpose of the Brand Video
02:24 – What is the video production process? Pre-production, Production, Post-Production
03:23 – Creative Brief for the Brand Video
04:46 – The morning of the shoot
05:37 – The team arrives at Hamilton and sets up for the shoot
06:36 – The challenge of capturing great sound
07:52 – Cinematic lighting
08:49 – Little problems pop up along the way
09:51 – Leaning into the strengths of your interview subjects
10:25 – The interviews begin
11:06 – Capturing essential B-Roll
11:16 – Shooting the beer
13:56 – Why is music so important?
15:17 – Matthew and Jon search for the right music for the video
17:09 – Matthew pulls in Ben for feedback
19:01 – Presenting the final cut of the video to Josh and Crysten
22:32 – Shout out to Epidemic Sound
23:31 – On our next episode

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“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. Hamilton Family Brewery was founded in 2014 by husband and wife team Josh and Crysten Hamilton. In this series, we’ll give you a behind the scenes look at this process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.

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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Jon Pham, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne