Did you know the average employee has ten times the amount of followers as their company on social media? In a post-recession economy where innovation continues to disrupt the way we do business, corporations have turned to personal branding to help build consumer trust. In this engaging and insightful talk, personal branding expert Dr. Talaya Waller discusses the power that is unleashed when corporations and consumers alike develop brands that are authentic and personal. Dr. Waller is an award-winning marketing scholar and international speaker whose mission is to help leaders share their story, leverage their expertise and make a positive impact on society. As founder and CEO of Waller & Company, Dr. Waller works with executives, entrepreneurs, and public figures from a variety of industries in the U.S. and abroad to develop awareness and credibility for their brand. She is featured in publications such as Forbes, Fast Company, The Huffington Post, Business Insider, and The Chronicle of Higher Education. Dr. Talaya Waller is an international personal branding consultant, speaker, and award-winning research scholar. Her consultancy helps thought-leaders build influence and credibility for their personal brand. Dr. Waller’s mission is to help people share their story, leverage expertise, and make a positive impact on society. She has a Doctorate in Business Administration with a concentration in Leadership and is presently researching personal branding. Dr. Waller has an online presence of over 35,000 followers and is published in Forbes, Fast Company, and The Chronicle of Higher Education. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx.